Yesterday I attended an interior congress (www.idcongres.be) with the theme “Digital (r)evolution in the interior decoration sector.” Oh my gosh, what an evolution and revolution is coming our way!
I will not dwell on today because this would make this post too extensive. What I’ve learned is that the “word-of-mouth” is the most important way of advertising! People have to talk about your business or your company!! The best way getting to start people telling about your business is using social media as facebook, twitter or blogger. You have to give people the message about your business that you want them to know. They definitely will start telling about you in an active way and there will arise a “we” feeling between you and your customer or potential customer.
Of course you will read the positive as the less positive comments about your business! But our lectors at yesterday’s congress learned us that at the end you always have to make people talking about you in a positive way! So it is very important that you always reply to the comments people write about your business.
“Make your clients happy!” the lectors also emphasized.
For those who are interested in the lectors of the design congress :
JO CAUDRON, internetpioneer & online media specialist, manager of DEAR MEDIA and author of the book “Haal meer uit Social Media”.
STEVEN VAN BELLEGHEM, conversation manager at INSITES CONSULTING and author of the bestselling book “The Conversation Manager”.
I do know that a lot of you are using facebook and twitter already! I really have to think about that in future!
As a sequel to what I have written above I want to share with you today a blogpost that one of our clients wrote this passed weekend!
Saskia is the author of the Belgian blog “Life of a scrap-addicted little cat”.
A few months ago Saskia and her husband Philippe contacted us asking to design a wood paneling with built-in cabinets for their living room.
She did an amazing post about the process of the work! I was so flattered reading her post this weekend!!
In her blogpost Saskia tells her readers that our company LEFEVRE INTERIORS was her number 1 on her list of favourite companies to design and to execute this paneled wall!!
She posted ‘before and after’ pictures of the room.
This is the final sketch of the wall.
Work in progress, paneled wall in our workshop.
Oak paneled wall with built-in cabinets in Saskia’s living room.
No need to say that this is the most wonderful way, and example of the above mentionned philosophy, to talk about our company! By sharing this post with her readers, Saskia starts getting her friends and readers to talk about our company.
Saskia mentionned in her blogpost that she and her husband Philippe are very happy with the result!
Thank you so much Saskia! We are so grateful to you!
Isn’t that a very nice example of the “word-of-mouth” in the “wor l d-of-mouth” that is becoming ours today?!
Dear readers and friends, you would do me a huge favour to visit Saskia’s blog HERE and to leave a comment on her blogpost about the renovation of her living room.
“Just ask! People love to help. Certainly for smaller businesses.” is what Steven Van Belleghem, the lector of the design congress, explained us yesterday!
‘Just ask’. This is exactly what I do to you my readers! I would be grateful if you would leave a comment on Saskia’s post.
I do hope you all have learned something from my post of today!
Talk to you soon!
Yes, I did!!! I did learn a lot from this post, Greet.
Thank you so much for sharing this with us.
Hope you have a very blessed day, my friend.
Luciane at HomeBunch.com
GOEGE MORGEN GREET,
Oh I believe this to be so true. I had heard about YOU through word of mouth as well! You eye for detail and subtle beauty is what I love and I think this fabulous wall treatment you designed is just classy and stunning. Best of luck to you in your business…we are so far away on the other side of the pond, but I know that many of us would LOVE to see your work up close and use your services!
Oh, and in a couple of weeks, I will give a home tour of my house. I will keep you posted so you can visit? You can see what two teachers on a budget can do to get their version of a European look. Anita
Thank you for sharing, Greet!
Everything you write is true. Happy Client ~ Happy Business Owner.
isn't it nice to have satisfied customers? but when you do such fine work, I think all of your customers are happy…
..and so nice of Saskia to blog about her lovely paneling installation from your company…
I will stop over to her blog and check it out…
Greet, yes this is a post filled with inspiring ideas. I use Twitter and Facebook, probably not to the best advantage. My blog does serve as the door to my vision & purpose.
Your work is simply astounding always!
Art by Karena
Be sure to enter my exciting Giveaway from the Artisans at Novica!
Dearest Greet, your post is just brimming with hopeful information. Facebook I use but twitter Not so much. LEFEVRE is amazingly + Saski's blog is beautifully done. xxpeggybraswelldesign.com
I have just started (reluctantly) using Twitter and I actually kind of like it. You can have some quick little fun conversations. As always, I love the beautiful woodwork. Just gorgeous!
Beautiful, beautiful, beautiful! Your millwork design is inspiring! I have to agree – word of mouth is the best form of advertising. Social media is one part of our overall "word of mouth" marketing effort as it reaches a particular audience, while missing others. (It can actually distract you from conducting the business of design if you let it…) We augment our social media (blog, website, twitter and facebook) by giving lectures, attending/sponsoring cultural events, participating in design shows and lots of good old fashioned getting together with prospects and people who are influencers of potential prospects/clients.
Digital strategy is extremely effective, especially when the subject matter is a fine company like yours and when your product and your service is top notch. Still hoping to do a Paris project with you someday. Don't know if you knew, but this is Haleigh's profession…she is a digital strategist. Continued success and all the best!
Word of mouth – absolutely. But no. 1 – to have a really good product/do good work. Long run that is the only thing that pays off. A perfect example is you and your business!
Warm hugs to you my friend.
Oh Greet, this post is so perfect for you as it is sooo positive. And yes, I agree with the other comments in that what your company has to offer is so top notch, so beautiful, that it shines through in social media, which at times can make the superficial look weak. What a gorgeous installation.
Wishing you a wonderful weekend!
Great words of advice that were just want we needed right now. Going over to check out Saskia's post. Thanks so much for sharing this with us! Have a beautiful day! Angela and Renee
Well she chose wisely judging by the kind accolades she bestowed upon you and looking at the GORGEOUS pictures of the unit they had you make…it is truly beautiful and I love love love the wood!! Fabulous job Greet and a great post here too. You are so right the best possible form of advertising is truly a happy and satisfied client. I have been on both the giving and receiving end of that and it feels amazing to have someone recommend you and what you do as it does to highly recommend someone whose work you truly love!
Great reminder of how we are able to help each other!!
Just went over to have a look at Saskia's room and it is such a great transformation. Lefevre is really top quality. Congrats, Geet!
your work is the one of a true artisan and that is of course what Saskia and her husband knew it is a one of kind.
Having a happy client with smiling eyes is the best moment of being a craftsman.
I'm flattered to have been featured in your former post!
Thank you dear for being such a get inspiration.
I love boiserie….
Your company does such a beautiful job! You make wood look so beautiful. Wood is not popular here in Canada. The only wood that I have seen that looks very good at all, are the log houses that I have been in. Other than that, it just isn't seen and there are not very many log houses even.
I left a glowing comment on Saskia's blog, your workmanship is superb!!!
You don't have to ask me twice. I respect and love you and am headed straight there. Mona
Dear Greet, many many thanks for this post on my favourite blog. Also thanks to your readers who left a comment on my blog. I already visited some of their blogs and found tons of inspiration.
It is true that word-of-mouth is the best marketing in the world. But whatever I heard about Lefèvre, you and Jan made that all come true. The whole journey of this project was such a joy thanks to the best in class service and craftmanship your company is delivering.
I'm enjoying my "new" house every day and I love to just sit down in the evenings and admire the cabinet.
Warm hugs, Saskia
As always a very interesting and absorbing post Greet! The panelling is completely sublime!!!!!! Oh and consider it done! Hugs – Glenda
First of all the panelling is beautiful! I do get all my work by word of mouth from happy clients. I haven't jumped on FB or Twitter bandwagon…yet. My biggest concern is that it will be one more thing consuming my time away from family, friends…having a life…sigh.
A nouveau un travail splendide! Je fait vite voir chez Scrappycat.